Michael Dukes

Branding • Creative Direction • Copy

Clients hire me for one of two reasons: either to move an established brand forward, or to help ensure that a new brand starts off on the right foot.

Often that means creating a website, an ad campaign or both. It might be a naming project. Or transforming a CEO’s expertise into thought leadership via the lost art of genuine human ghostwriting. One B2B campaign had VISA mailing out thousands of delicately engraved rocks. Every day's a new adventure.

Brands I’ve helped include familiar names ranging from Slack and Oracle to Jack Daniel’s Tennessee Whiskey and the Army National Guard. Full-on freelance means getting to work with boutique design shops and agencies, scrappy startups, zillion-dollar multinationals and pretty much anything in between. Variety is good.

On a personal note, I like my dogs big, my cars small and my curry hot.